"It quickly communicated savings in a whimsical and witty manner while the unique format provided maximum impact in the mailbox compared to a traditional direct mail piece. All images were well received and memorable. Results from the campaign have been very strong and overwhelmingly positive and initial results have surpassed last year's campaign. The overall campaign achieved an 11% response rate, with the Arizona market achieving a 22% response rate."
Suzanne Suva Dallaire
Executive Consultant
U S Postal Service
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